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Toothbrushes by Maxime Guyon

Despite their very basic functions, toothbrushes typify a highly diversified, and often cryptic, universe. Design, terminology and features embedded in these everyday objects remind some recent technological developments. This applies in particular to optical fibers whose products sound almost supernatural. Starting from this observation, the goal was to show how extrapolations are pivotal in the creation of a collective imagination. Thus, the principle adopted was to select and apply the enigmatic products descriptions made by optical fibers manufacturers to the toothbrushes photographed by Maxime Guyon. This lexical substitution brings together two regimes of contemporary commodities that belong to radically different regimes but, in many aspects, share the same languages.

About Artist
Foam Talent 2016 winner Maxime Guyon (France) is currently living and working between Paris, France and Lausanne, Switzerland. Maxime Guyon graduated from the prestigious art school ECAL. His modernist, sharp and colourful images concentrate on the technological evolutions in modern society.

Concept and photography by Maxime Guyon
Published by Same Paper
Texts by Joël Vacheron
Designed by Jinkui Zhou

First Edition, 400 Copies
72 Pages
31 x 26 cm (book 19 x 14 cm)
PUR Binding
Printed in Shanghai
Published in Hong Kong
September 2017

ISBN 9789887755913
© 2017 Maxime Guyon & Same Paper

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Tenderbooks London, U.K.
Family Books Los Angelas, U.S.
Librairie Yvon Lambert Paris, France
Daikanyama T-site Tsutaya Bookstore (茑屋书店) Tokyo, Japan
LVDB Tokyo, Japan
VOU Kyoto Kyoto, Japan
Perimeter Books Melbourne, Australia
Pon Ding (朋丁) Taipei, China
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